Eastern Europe ā€“ New Markets in the Old Continent

Europe comprises around 50 countries, 750 million people and an economy similar in size to those of North America and East Asia. When discussing the region, most investors focus on a handful of large developed economies and multinational companies listed on the stock exchanges of London, Paris or Frankfurt. Since the region is so fragmented and multifaceted, this desire to focus on the familiar is understandable. But doing so risks overlooking some of the best opportunities Europe has to offer.

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